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Who pays for tariffs?

American businesses and consumers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

3 ways Mother’s Day gift shopping has evolved

Consumers will be spending more than ever on Mom this year.

NRF's annual survey found total spending is expected to reach a record $25 billion. 

Mom with daughter playing in tent indoors
 

NRF’s podcast: Retail Gets Real

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Practicing cyber resiliency in the digital age
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Retail Gets Real episode 117: PwC expert discusses what retailers should know about the complex cybersecurity landscape.
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Building communities in and out of the store
ADRIANNA PAPELL DRESS blueSH NEW WITH TAG RETAIL 159 SIZE 12 LENGTH 38' LINED Retail Gets Real episode 116: Small business owner Rachael Gruntmeir on the unexpected opportunity in retail.
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Security camera in store
Retail Gets Real episode 115: Giant Food’s Director of Asset Protection shares what’s behind the CCTV camera at stores.
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Engaging consumers in a channel-less world
 
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Retail Gets Real episode 114: How Chris Silver from URBN empowers associates to engage with customers.
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R.Riveter: Empowering military spouses
 
Retail Gets Real episode 113: Co-founders share how they created a business model to employ military spouses.
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Adrianna Papell Navy Sleeveless Beaded A-Line Dress 12 How tech is evolving the customer experience at HSN, QVC and Zulily
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NRF SmartBrief

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Latest from the blog

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Protecting consumer privacy is a job for Congress, not the states
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Piecemeal legislative approach from states is full of flaws and unintended consequences.
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ADRIANNA PAPELL Ponte A-Line Dress - Size 4 - Multiple colors - Free Shipping Let’s taco ‘bout trade on Cinco de Mayo
 
As Americans celebrate the fiesta, there are a few reasons to be extra thankful for our third largest trading partner.
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Addison Bay experiments with pop-ups to grow its customer base
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CEO Marguerite Adzick wanted to develop a one-stop space where activewear went beyond just the time spent at the gym.
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The latest results from the 2019 State of Retailing Online report are in, and the findings showcase how modern retailers think about meeting the demands of today’s multichannel consumer. 

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Read the latest from STORES Magazine

African Dress Women Bazin Riche With Ferns Dashiki Traditional Kaftan Scarf Head May 8, 2019
Mobile hotels now checking in
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Pilot Flying J streamlines cash management processes
May 1, 2019
Form-fitted takes on a whole new meaning
3 Quarter Length Women's Lacy dress overcoat
Agent Provocateur Heidi Crop Top Melon Mint, Size AP 2 (S)
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Neutrogena gets close-up and personal
April 30, 2019
New app connects in-store associates with online shoppers
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April 29, 2019
Talbots modernizes planning processes
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Aiden Mattox Dress One shoulder Prom Party RRP 295 A woman interviews a man at the NRF Foundation Rise-Up event
 
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NRF’s philanthropic arm, the NRF Foundation, helps support a bigger, better pool of talent for retailers nationwide. Through education, training, scholarships and experiences for everyone from high school and college students to people with barriers to employment, we help more job seekers take their first steps toward promising careers.